Industry: Psychotherapy & Depth Psychology
Objective: Reposition a clinical psychologist into a modern therapeutic guide blending Carl Jung, mythology, and trauma healing.
Challenges:
Needed balance between credibility and creativity
Language had to be trauma-aware and softly poetic
Client didn’t want personal branding or heavy use of face
Approach:
We leaned into reflective metaphors (mirrors, shadows, echoes). Content focused on archetypes, dreams, and self-reflection prompts. We built Instagram storytelling into “mirror moments” with blurred, fragmented imagery and slow, immersive captioning.
Results:
14.5K followers in 7 weeks
2X increase in newsletter subscriptions
5 collaborations with wellness platforms