Industry: Vocal Identity + Public Speaking for Women
Objective: Build a poetic and fierce brand for a voice coach helping women unlearn performative femininity and reclaim their real voice.
Challenges:
Needed to sound empowering without sounding corporate or cliché
Branding had to feel intimate but scalable
Women felt self-conscious on video, so video content had to feel safe
Approach:
We used pastel + earth-tone hues, lots of negative space, and botanical metaphors. The brand’s reels featured anonymous soundovers, spoken-word storytelling, and interview-style clips with subtitles. Email campaigns were written as personal letters.
Results:
Reels got 1.1M+ views across 5 videos
3,000 signups for a free audio class in 45 days